The front cover is the most important part of the brochure. It is what entices the reader to take a longer look and to open the brochure itself. Make a statement. DO NOT use technical jargon that only people in the business would understand. You want it to be consumer friendly to every person who walks through the door. Don’t just put your company name or logo on the front, you need something else along with those things to get them to read more. Don’t get me wrong you do want your name and logo on the brochure just don’t make it the focal point. With these ideas flowing, I ask to share what makes you open one brochure over another?
Tags: design, front cover, geting them inside, marketing brochure, What is
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