Posts Tagged ‘What is Design’
Tuesday, August 10th, 2010
What are vector images?
There are two kinds of images in the graphic design world. Graphic designers prefer to vector images. Your asking why. Vector images are created using a math formula. This means that no matter how large or small be need them we can change them to do that size without having to worry about the quality of the image changing when we do. This makes our lives a lot easier. With bitmap graphics, which are pictures or things made up of pixels they image will become blurry, grainy, and not be high quality. These images are usually created in a program.
So if you have a vector image, be sure to give that to your graphic designer.
Written By: Kim Woods
Tags: bitmap, explain, photo, vector, What is Design
Posted in Tips, Tricks, and TriLeaf, What is Design? | 1 Comment »
Tuesday, July 6th, 2010
Depth of Field Addressed
Depth of field is a term you will hear photographers use. It refers to how far in focus the background of the image is. Depth of field is all about what you want to the focal point of the image and if you want everything clear and crisp or if you want part of it out of focus. I switch this up a lot in my photography, but be sure you know your particular setting for your camera or you will always be stuck in one mode of in focus background or out of focus. By changing it up you are adding variety to your work and an added dimension. Some pictures just look better with the background being in focus for instance trail photos in my opinion at least look weird with the background being out of focus. The foreground or front of an image can also be out of focus while the background is in focus.
Tags: camera, depth of field, how settings, variety, What is Design, why
Posted in Tips, Tricks, and TriLeaf, What is Design? | No Comments »
Wednesday, May 19th, 2010
Icons are Designs
While not are icons are created equally, an icon is a design. For instance on our website we have custom created icons for our facebok, linkedin, twitter, and other social media. Typically, most places use the icons that are across the board. You also have “icons” in other places, such as aim icons, facebook bumper stickers, and thumbnail images. The difference with these is that there icons are not designed specifically for an audience or if they are not always a particular audience, sometimes one person in particular other times a mass college audience or for personal values and appearances. The next time you are designing or for that matter redesigning think about your icon and what is is saying about you, to someone, or to the audience. It may change your views.
Written By: Kim Woods
Tags: design, graphics, icons, tips, tricks, trileaf, What is Design
Posted in Tips, Tricks, and TriLeaf, What is Design? | 9 Comments »
Thursday, March 25th, 2010
Use description in your brochure, it adds more to our product as well as just telling the features. It is always better to enhance the features by explaining what they do, not what they are. To some people it may matter that a gas fire place puts off a certain amount of heat every so many hours, but for others like myself I just want to know the feeling of reading next to a glowing fireplace and enjoying its company. By making your brochure have atmosphere you are adding another sense to their ideas that compels them to find out more. There is a lot to say for pictures in a brochure but the words should complement the imagery and add to the whole atmosphere, not take away from it.
Tags: atmosphere, brochure, marketing, What is Design
Posted in Tips, Tricks, and TriLeaf, TriLeaf's Design Tips, What is Design? | 1 Comment »
Tuesday, March 9th, 2010
Marketing Brochures When you read something it must be in the correct order, this means you need to know what your reader wants. Your order needs to make sense or the reader will be confused. You need to answer any questions or concerns the consumer may have before you can call them to do anything. Think of it this way, would you give someone directions to a place before they even knew where they were going. No, so why should your brochure.
An idea to think about is to make a list of questions you think the consumer will ask. Then write your brochure based off those questions in the most logical order. Of course after designing it and writing it, you will want someone else to look it over. You may know exactly what your talking about but another person may be completely lost.
Tags: marketing brochure, reader, What is Design
Posted in TriLeaf's Design Tips, What is Design? | No Comments »
Tuesday, February 9th, 2010
I have to agree with designer James Pilditch who said, the packaging of a product is the “silent salesperson.” Packaging as well as other graphic design has to keep up with the trends. Today, it is even more important for packaging designers to pay attention to their designs because of competition. Those who are trying to target the green movement, also have to pay high attention to the amount of waste that is created from their packaging. The thing that every package needs to focus on are these key elements.
Tags: color. shape, packaging, product, typography, What is Design
Posted in What is Design? | No Comments »
Friday, February 5th, 2010
Promotional Displays
To promote means encouragement on progress, growth, or the acceptance of something, but in this case it means advertising or publicity. Promotional displays are seen in lots of places in stores, grocery stores, trade shows, even within companies themselves.
Typically, these are meant to sell a product, give information, or show a sale or clearance. Again, they are designed by advertisers and/or graphic designers depending on the company. Promotional displays try to catch the attention of passer-bys and by-standers.
I suggest next time you go into a grocery store see how many promotional displays you find. I bet you never noticed them before.
Tags: advertising, information, product, promotional displays, What is Design
Posted in What is Design? | 2 Comments »
Friday, January 15th, 2010
Since we’ve been talking about compositions and using design principles I felt it was key to talk about typography along this as well. Your typography should complement your designs, not make them unreadable or cluttered. While composition is crucial, basic typesetting is just as important, a wrong type face can ruin a whole piece. It is in the actual letters of the type that you will need to pay attention. These small changes can make a world of difference. Be sure to go in and kern or add leading as needed to each major piece of typography. It is not as important in large bodies of text, but make sure that whatever your typeface it is readable throughout.
Tags: compositions, layouts, personalities, typfaces, What is Design
Posted in What is Design? | 2 Comments »
Tuesday, January 5th, 2010
Named for Piet Mondrian, the mondrian grid layout is based on his approach to paintings. If you are not an artist yourself you may have seen his works, and just not known whose they were. They are grid based painting of white, with usually black lines. see below for an example. Piet’s work not only inspired layouts for graphic designers, but many other things as you can see below. A lot of today’s more simplistic yet beautiful artists work off of his theories and ideas. It is the simplistic view of the overall grid design that makes his work so versatile.
Tags: composition, mondrian grid, piet mondrian, What is Design
Posted in What is Design? | No Comments »
Tuesday, December 8th, 2009
This may seem like a dumb question, but magazines have evolved a lot more time with many varieties expanding and becoming their own segmented groups. As Google states magazines are a publication that comes out a on regular periodic basis that contain articles and pictures that pertain to a specific audience that subscribe to them.
Now, what does this have to do with graphic designers. Magazines use to be smaller and include more articles than advertising. Now that is not as much the case, predominantly because magazines have to pay to for the print, their writers, photographers, and graphic designers. The graphic designers do not only layout the pages, but work with the editors and photographer to create atomsphere and a cohesive design across the magazine. They may color correct images, be the last look at an editorial copy before press, space out the magazine for copy, or work alone after all the other compotents have been completed. The main thing to know is that magazines are usually designed by graphic designers working with varying members of the publication team to target a specific audience that must be kept in mind when designing. They usually work with a plethora of text, fonts, and images.
Tags: font, Graphic Design, page layout, typography, what are, What is Design
Posted in What is Design? | 2 Comments »
