It is a packages shape that makes a difference in the way you look at a product. How often do you choose a non-dented can or a dented can? I always go for the non-dented of less of course that means it’s cheaper. But in reality, it is the same product just the package is slightly different. Shape makes the product what it is and helps define it. In today’s every growing green society, the more shape and less packaging used the better. Make your packaging stick out by using a different shape than most people’s and I bet your brand will sell better or at least get tried once over a well known brand.
